About us

                      Not The Safe Route was created from a love for the outdoors. From a very young age growing up in the countryside, The small childhood wonderment of the outdoors evolved through exploring what nature has to offer and to pushing yourself to the limits! We have a big passion for hiking, camping and climbing and anything that keeps us outside for an extended period of time.

Everything we sell is produced in the UK with a fair trade policy, from the cotton we use to the suppliers and packaging for orders it’s important for us to protect the environment we all love so much, so as a small business we are currently aiming for 100% sustainability through our products and suppliers in 2021.

On this theme, we set up 'Charlies Adventure Supplies' In honour of my late uncle, a very humble and funny man for whom nothing was too much effort. Through Charlies we aim to make your adventures more sustainable with some great eco swaps and products from other retailers. 

We don’t just care about the environment, we are always looking for more charitable projects to help with, if you think we'd be of help please email info@notthesaferoute.co.uk

Not The Safe Route was conceived in 2015 but really pushed themselves and perfected their brand in 2019 and continues to find wonderment in the unknown.